the best content doesn't feel like an ad
Hi, I'm Ellen!
Content that builds trust.
Authentic UGC for skincare, lifestyle and travel brands — made by someone who spent ten years on the brand side.
My services
How We Can Create Together.
Short-form video
TikTok, Reels and Shorts. Hook-led, shot vertical, paced for the feed.
Ad-ready packs
Multiple variants per concept, built to be run as paid.
Product demos
Routines, unboxings and honest walkthroughs that show real use.
Fav projects
The Portfolio.
On location
Travel & lifestyle
Hair Products
How to/ Before after
Clothes
Show the fit and fabric
Personal Hygiene
Everyday products
Case study
From Brief To Results.
Nothing goes here until there is data behind it.
2.3M
Views
26K
Engagement
800+
ROAS
12
Content pieces
How it works
Brief To Delivery.
01
Enquiry
You tell me the product and the goal. I come back with a plan and a quote.
02
Concept
Hooks, angles and shot list, locked before anything is filmed.
03
Shoot
Filmed and edited. First draft with you inside five business days.
04
Deliver
Two rounds of revisions. Final files in every ratio, rights confirmed.
Why me
I've Been The One Hiring Creators.
Ten years growing brands before I ever filmed for one. That means content built to do a commercial job — not just to look good.
Brand side, not just creator side
Four years across marketing and sales, including as a marketing director, judging whether content actually performed.
Skincare category experience
Sell out management and retail training for Ole Henriksen through Scandinavian Cosmetics.
Trained in the commercial side
Two bachelor's degrees, including International Marketing from Nanyang, Singapore.
Strategy before camera
Every concept starts from what the campaign needs to achieve, not from what looks good.
A little about me
Hi, I'm Ellen.
I've spent my career understanding one thing: what makes people buy. From leading sales for one of the world's most recognised skincare brands to selling premium real estate, every role I've had has revolved around communicating value, building trust, and creating experiences people remember.
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Real Estate Broker five years, helping clients make some of the biggest purchasing decisions of their lives.
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Head of Marketing at Scandinavian Cosmetics, driving sales across a large region of Norway, training retail teams and hosting skincare events for audiences of up to 80 people.
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Sell Out Manager for Ole Henriksen at Scandinavian Cosmetics, driving sales across a large region of Norway, training retail teams and hosting skincare events for audiences of up to 80 people.
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Retail Beauty Advisor at Scandinavian Cosmetics, driving sales across a large region of Norway, training retail teams and hosting skincare events for audiences of up to 80 people.
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Head Housekeeper aboard an $80 million private superyacht, where luxury standards, precision and attention to detail were the expectation rather than the exception.
I also hold two bachelor's degrees, in Real Estate, Economics and Law, and in International Marketing from Nanyang, Singapore.
Today I combine everything I've learned to create high quality UGC that doesn't just look beautiful, it connects with people. Whether it's lifestyle content, product demonstrations, voiceovers, storytelling videos or premium brand campaigns, my goal is always the same. To create content that feels genuine, builds trust, and inspires action.
Because the best marketing never feels like marketing. It feels like a recommendation from someone you trust.
Authentic content. Real results.
Kind words
What Brands Say.
She understood the brief immediately and delivered content that felt like a real customer, not an ad.
Ellen thinks like a marketer. The angles she suggested were things our agency hadn't considered.
Fast, professional and genuinely lovely to work with. The whole process was effortless.
Good to know
Questions Brands Ask.
The things worth answering before you write to me.
Do you work with brands outside Norway?
Absolutely. I work with brands worldwide and create content in English, making it easy to collaborate regardless of location.
What types of content do you create?
Short-form video, photo sets and voiceover content for skincare, lifestyle and travel brands.
Do I need to send you a creative brief?
A brief helps, but it is not required. If you do not have one, tell me the product and the goal and I will put a plan together.
How long does it take?
Most projects are delivered within one to two weeks of receiving the product.
Do you offer revisions?
Yes. One round of revisions is included with every project.
Do your prices include usage rights?
Organic usage on your own channels is included. Paid ads and whitelisting are quoted separately.
How do we get started?
Send me a message with your product and timeline, and I will come back with a plan and a quote.
Why should we work with you?
I spent ten years on the brand side before making content, so I know what a campaign needs to actually perform.
Can you help with content ideas?
Yes. Concepting is part of every project, whether you arrive with a direction or a blank page.
Get in touch
Let's Make Something Amazing.
Tell me the product and what you need it to do. I usually reply within a day.